Your aim is to address your target group and also respond to the passenger frequency within a terminal area at the same time. The best way to achieve this is via promoters who are target-oriented and flexible without seeming intrusive.

Mobile promotions can take place both in public areas of airports (e.g. check-in, arrivals, multi-storey car parks, restaurants, shops) and also in security areas (e.g. gates, luggage belts, transit area, restaurants, shops). The promoter teams move “seamlessly” between the security and public areas and actively approach travellers and visitors to the airport. If required, they hand out information, for example in the form of flyers, distribute giveaways or actively interact.