Attractive target groups

Travellers spend an average of 150 minutes at the airport and during this time are very likely to make purchases. You can reach many different target groups here. There is a particularly large proportion of persons with above-average income: 30% of all travellers have a monthly net income of 4,000 euros and more. Another 21% earn as much as 3,000-4,000 euros monthly and 20% between 2,000 and 3,000 euros. Decision-makers, executives and the self-employed frequently spend time in business and VIP lounges operated by the airlines. This target group is particularly interested in high-quality services and luxury products.

For example, if you approach families with children shortly before they depart for their often long-awaited holiday, all family members will be in high spirits and receptive to advertising messages, and they will also welcome distractions during the time spent waiting.

City travellers, often couples or small groups, are also in the mood for buying things when they arrive at the airport, feeling self-indulgent and elated in anticipation of the journey. They are open to direct targeting by promoters.

Prior to a promotion campaign, young promotion specifies exactly which target groups should be approached on your behalf by our promoters. We choose the suitable terminal and the suitable gate area, and coordinate the promotion times with the flight schedule.